When it comes to ranking higher in local search results, it could all come down to the letter:  “S”. If you and a competing business are looking for search keyword position, having https instead of HTTP before the www. in your domain could be all it takes to give you the lead.

When two web sites are considered equal, the search engine prefers HTTPS (Hypertext Transfer Protocol Secure) sites, pushing the secure domain to the top of search results.

In addition to the  boost in search result rankings, there are other reasons why local businesses should consider switching their site from HTTP to https.

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